Launching Thursday Murder Club on Netflix
Netflix’s biggest film launch of the summer: The Thursday Murder Club, a film about pensioners who get together to solve murders in an old people’s home. It’s a cosy night in kind of murder mystery so we created cosy ads made of wool, with mildly threatening undertones.
Knitted postbox toppers not only appeared in towns across the country, but made great props for celeb photo ops on the star’s socials.
Tom Daley (who famously loves knitting) knitted a Thursday Murder Club Jumper and amplify the campaign on social.
